Coloring the points in the complex plane
The two maps below are colored representations of the magnitude (left) and phase (right) in polar coordinates. Observe that the phase rotates $2\pi$ around zero. To connect this to the analysis of poles and zeros in our z-domain transfer function, we can think of these maps as coloring the identity map. For example, it could be a z-domain transfer function of the form: $$ U(z) = z $$ This map has has one zero (at zero), and one pole (at infinity).
The way that phase behaves near 0 and $\infty$ in the identity map resembles the behavior of phase around zeros and poles in more complicated s-domain and z-domain transfer functions. In the identity map, going around the origin counterclockwise adds $2\pi$ to the phase. This is equivalent to encircling infinity clockwise . In a transfer function, each zero (pole) can be viewed as a shifted (for poles: and inverted) version of the identity map.
This allows us to determine the # of poles - # zeros by taking a closed contour integral in the complex plane, which can help us assess the stability of a sytem. For example, in continuous time we need there to be no poles in the right half plane. In discrete time, we need to check that there are no poles outside the unit circle.
This follows from Cauchy's argument principle and is important intution for understanding the Nyquist stability criterion in both the continuous (s-domain) and discrete (z-domain). However, we do not need to go through the proof of the argument principle to understand it intuitively.